AdTech · CRM · DSP

PersonaLy AdTech CRM & SDR decks

PersonaLy is global mobile AdTech (programmatic DSP / UA). My work was not a thin analytics widget - it was the CRM and sales tooling: ingest opportunities, sync CRMs, generate GIF creatives and print SDR decks that close advertisers.

Role Senior backend developer · AdTech CRM & tooling

Engagement Opportunity CRM, DSP ingest, React SDR decks

Platform type Web

Yii2 CRM.API: opportunities (Mob/DSP/TopMob), publishers, agencies, geos, creatives and REST for ops
Import/export schedules plus FFmpeg GIF creative pipeline for campaign assets
Integrations: Monday.com, Copper CRM, Pipedrive, MobileAction, AWS S3
SDR Deck backend + React/TypeScript UI: app search, segments, case studies and printable PDF decks
PhantomJS URL-parser microservice for competitive/app intelligence used by the CRM
Dockerized delivery so AdTech ops could run cron-heavy ingest without laptop folklore

Stack

PHP Yii2 React TypeScript MySQL FFmpeg Monday/Copper/Pipedrive AWS S3 Docker

Free discovery call

Bring a messy stack or stalled integration - Integrono will map the smartest first move.

You get a senior take on budget traps, dependencies and whether to buy, glue or build - before paid work starts. The CEO stays in the loop.

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Stack

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Bring a messy stack or stalled integration - Integrono will map the smartest first move.