EdTech · WordPress · PHP

Music Factory Kharkiv music school

musicfactoryschool.com is a production school funnel, not a brochure. I owned the PHP/WordPress layer that turns vocal/guitar/drums interest into a booked trial: pages, forms, messengers and SEO that have to work while the school runs three Kharkiv locations.

Role PHP / WordPress engineer · lead generation

Engagement Custom theme, UK/RU locales, Telegram leads, pricing

Platform type Web

Custom WordPress theme (musicfactoryschool) on PHP 8.2: home, directions (vocal, acoustic/electric guitar, drums, bass, piano, kids 0-6), teachers, prices, contacts
Lead capture: WPForms + trial CTA (group 69 UAH / individual 325 UAH) wired to Telegram bots (@music_factory_kh_bot, @FabricaMusicibot) and Viber
Bilingual Ukrainian / Russian storefront with dedicated RU routes - not a thin auto-translate overlay
Pricing UX: group vs individual, premium city-center vs other locations, monthly / 3-month / 6-month packs
Teacher catalog with selection story; contacts with three Kharkiv addresses, maps and social proof
SEO and ops: Rank Math, W3 Total Cache, Google Business reviews, UTM event tracking, reCAPTCHA on forms

Stack

PHP WordPress custom theme WPForms Rank Math W3 Total Cache Telegram Google Reviews

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Bring a messy stack or stalled integration - Integrono will map the smartest first move.