Multilingual SEO without thin locales

Ship crawlable URLs first

Clean routes, honest status codes, one canonical per URL, a sitemap that matches what Google can fetch. PKSOVA and Integrono Job did not bolt this on after launch - the templates carry it.

Translate pages buyers search

Home, services, cases and product templates. Do not auto-clone every thin tag page into 18 languages. A real RU/UK/DE page beats a machine ES page that repeats the English poorly.

Hreflang only when content exists

Point alternates at equivalent documents, not at a redirect soup. x-default should be the genuine default locale. If a locale is not ready, leave it out of the map.

Measure pipeline, not sessions

Search Console by locale, plus events on contact and checkout. Integrono's SEO desk is architecture and measurement inside the product - not a monthly PDF of vanity keywords.